Adobe Firefly: the new AI promise to change Microstock

Adobe Firefly: the new Artificial Intelligence (AI) promise to change Microstock

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Table of Contents

Since the presentation of Chat GTP it seems that all the technological news revolves around Artificial Intelligence (AI) and so it is.

AI is not the future, it is the present.

Adobe has been the latest to launch its new line of business based on Artificial Intelligence, which it has christened Firefly and is still in beta phase.

Adobe Firefly y Microstock

With its new release, graphic design giant Adobe seeks to pioneer the use of artificial intelligence in microstock.

In this industry, whoever arrives first triumphs and, thus, Adobe has proven to be a pioneer in the use of this technology from the beginning. With Adobe Firefly, the aim is to create generative models that allow the creation of images and text based on a simple description.

Although some microstockers are still skeptical about the arrival of Artificial Intelligence in the industry, more and more daring people are enjoying experimenting with it in their artistic creations. To the latter, Adobe Firefly promises to protect and compensate through a “compensation strategy” for artists who upload their content to the marketplace.

What are the uses of AI in Stock Media?

Today, AI has a place both in the creation of photographs and video editing and, of course, in the writing of text. Moreover, although it seems that Artificial Intelligence is a completely new tool, we have actually been living with it for years without knowing it.

What microstocker has never used a photo editing program? Well, most of them work through this tool to improve their usability and user experience.

In addition, the use of avatars has been spreading for years and, in this, Lensa AI has been a revolution in the industry.

Artificial Intelligence in Stock Media is here to stay.


What about image copyright?

This is truly the point that worries microstockers the most: what will happen to the copyright licenses of each resource created by AI?

Of course, this is one of the points that most concerns the creators of this type of tool. Therefore, Adobe Firefly is either copyright-free or part of Adobe Stock, thus having all the necessary permissions.

However, this is not the case with images created by other AI tools, which are not copyrighted and therefore lack copyright protection.

To assess each case, it is best to consult with the content creation platforms.

However, copyright is a matter in constant evolution, adapting to new dynamics and technological advances, as the World Intellectual Property Organization (WIPO) has stated.

Other AI tools


This was one of the first tools to create images through brief text descriptions. Although it is still in beta phase, like most of them, it was in July 2022 when it was opened to the public to continue testing its operation and working on its improvement.

As a differential point, this tool is committed to creating perfectly structured and defined image canvases. Thus, it is one of the most realistic tools currently available on the market.

In addition, it allows the creation of images of up to 1,792 x 1,024 pixels. With a free and paid (freemium) mode, any microstocker has access to this tool.


For keyword research, a fundamental step in microstock. As time has gone by, it has been refined and improved as an alternative to Google’s Keyword Planner.

From the Find Keywords mode of this tool you can access a wide variety of terms related to a single keyword, which can be very useful when tagging your resources and uploading them to image banks.


Combining the two previous tools, Wordroom is in charge of “reading” your image and suggesting up to 30 keywords to improve the positioning of your resources on the different stock sites.

For the moment it is still a paid tool, but its free version allows you to tag up to 2,000 photos per month, so it may be an interesting tool for microstockers who are just starting out in this sector.

This is just the beginning of artificial intelligence in the Stock Media industry and, although there is still a long way to go, everything points towards the right goal to make the job easier for content creators.

If you want to keep improving in microstock and multiply your earnings you can contact the Vecpho team here.

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